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Love our oceans, seas, rivers and lakes!

Did you know that what you do in the bathroom, eventually ends up in our oceans, seas, rivers and lakes. So every routine and beauty product you use can make a significant difference. 

Did you know that;

  • Our oceans covers more than 70% of the Earth’s surface
  • Our oceans produce more than 70% of our planet’s oxygen
  • Less than 5% has been explored
  • If we keep going on as we have and nothing changes, by 2050, the plastic waste drifting in the ocean will outweigh all of the ocean’s fish
  • There are beauty ingredients in use, posing long-term environmental effects and potentially toxic to a wide variety of aquatic organisms

What you should know and consider to preserve our oceans

  1. Cosmetic ingredients

Read labels to avoid significant water and environmental pollutants. Beware of ingredients, which are grown and sourced endangering the natural habitats of wild animals.

  • Avoid: parabens, silicones, phthalates, triclosan, chemical UV filters.
  • Instead use: natural or organic certified, biodegradable formulas without questionable substances that could hurt nature.
  1. Packaging

Try to always choose skincare and makeup products in recycled, recyclable, biodegradable or refillable packaging, or even without packaging, like soap and shampoo bars.

Do some research, check the symbols and indications on the packaging or you can always ask more information from the brand itself or the retailer that carries the products

  • Avoid: non-recyclable packaging and single-use plastics.
  • Instead use: beauty products that come in eco-conscious packaging, made from reclaimed materials, as well as sorting your waste to give another life to recyclable items.
  1. Shower time

Water heating is a significant source of carbon emissions. Try to take shorter showers, do not shower both morning and evening, and sometimes you can even skip a day. Also, turn off the water tap while you shampoo your hair and body or shower cold to minimise your CO2 footprint. 

  • Avoid: showering for hours; keeping the bathroom or kitchen sink running while you are not using the water, for example when brushing your teeth
  • Instead try: by shortening the shower time by just 2 minutes, you can spare the planet from great amounts of CO2 each year. For example, try to set an alarm for a 5 minute shower, and see if you can make it!
  1. Shimmer, Glitter and other synthetics

Have you noticed those tiny shimmering particles in your skincare and makeup products, which are not natural minerals? The use of synthetic glitter in cosmetics has grown massively in the past decade, and it’s sad when one realizes that there’s no way to collect and recycle these non-biodegradable plastic particles. Microplastics end up in the water and in wildlife, and are consumed by fish, marine animals and birds. Unfortunately, this means that their bellies get full until they are not able to eat anymore, and we can all assume what the end result would be!

  • Avoid: skincare and makeup, formulated with synthetic glitter and microplastics: Polyethylene Terephthalate, Polyethylene (PE), Polypropylene (PP), Polymethyl methacrylate (PMMA), Nylon (PA), Polyurethane and Acrylates Copolymer, etc.. (there are way more to list unfortunately)
  • Instead try: cosmetic formulas, using natural minerals and plant-based pigments only, and exfoliants based on natural materials, like natural volcanic sand or coffee scrubs
  1. Sunscreens

Replace your synthetic sunscreen with a mineral one. Chemical UV filters such as Oxybenzone and Octinoxate are literally killing young coral, promoting viral infections and causing irreversible coral bleaching.

  • Avoid: products containing Oxybenzone (Benzophenone-3), Octinoxate (Ethylhexyl Methoxycinnamate), Octocrylene (Octocrilene), Avobenzone (Butyl Methoxydibenzoylmethane), Homosalate (Benzoic acid, 2-hydroxy-, 3,3,5-trimethylcyclohexyl ester) and Octisalate (Ethylhexyl Salicylate).
  • Instead try: natural certified mineral (also known as physical) sunscreen. Look for non-nano Zinc Oxide and/or Titanium Dioxide at the top of the ingredient list.

The MÁDARA sunscreens are actually great mineral sunscreens for face and body!

This is the reason MÁDARA launched a limited edition ‘Ocean Love’ line with products safe for our oceans. All products are;


Another cool fact is that MÁDARA only uses innovative earth conscious packaging solutions, including post-consumer recycled and plant-based plastics, and even recycled ocean waste.  And all products are made with ocean friendly ingredients, they’re 100% biodegradable, natural and organic certified. 

This lets us all give a second life to the existing plastic pollution and spare the planet from both CO2 and newly produced plastics. MÁDARA bottles, flacons and tubes have been 100% recyclable since 2006.

Let’s all work together to preserve our oceans and the life in it and start in our bathrooms! Are you in?

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